Most problems aren't technical. They're just badly described.

Daniel Caddick-Brown — freelance consultant, web developer and iOS developer in the UK. I describe the problem properly, then build the fix.

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One

What I do

Consulting

I help businesses figure out what's not working and fix it — the sales process, the tech stack, or the gap between the two. I work to a simple 5-Level Framework: find where you sit today, then build the route forward one level at a time.

strategy & ops

Web development

Websites, tools and applications — for clients and for myself. From business sites to full web apps, across the whole stack, shipped so they actually get used.

build & ship

iOS development

Native apps in Swift and SwiftUI, from first sketch to App Store release. MarkRead is my own — fast, private, no accounts.

swift & swiftui
Two

How I work

  • 01Honest advice first — I'll tell you what you actually need, not what sounds impressive
  • 02Flat fee or day rate — no hidden costs, no bloated retainers, no scope creep
  • 03I move fast — most clients see real output within days, not weeks
  • 04You own everything I build — no lock-in, no dependency on me staying around

Diagnose it, price it, build it, hand it over.

Four steps, one person, and a number agreed before anything starts. Most engagements are done inside a month.

"His wealth of knowledge around process improvement & workflow optimisation has allowed us to look at projects from whole new angles & spheres of possibility."

Thomas Pearson CEO, Your DWM Group
Three

Things I've shipped for myself

MarkRead

A fast, private reading tracker. No accounts, no data collection, nothing phoning home.

On the App Store →

Slates

Reusable checklists for the lists you run again and again. Swift and SwiftUI, in development.

In development →
Four

Who you'd be working with

Daniel Caddick-Brown. Years in B2B sales and technology consulting, working with teams who needed practical answers rather than slide decks — and a habit of building the tools they were missing. Now freelance, UK-based, working remotely with businesses that want something fixed rather than documented.

Read the longer version → What I'm doing now →

Tell me what's broken.

One email, an honest answer, and a fixed price if it's worth doing.

daniel@caddickbrown.com